Satpura Desi: An initiative of private Hatchery in Maharashtra

Main Features

• Providing improved bird suitable to the area meeting local expectations.
• Providing livelihoods to small scale poultry farmers and supplementary income to women.
• 15 lakh Day old chicks (DOC) produced in 2008.

Learnings

• Highlights the role of Private sector in breeding a viable bird suitable for rural areas.
• Extension is through Advisory services and one on one interaction through gatherings.
• Taps the niche market.
• Aims at right bird for right family setting; micro, small etc.
• Source of complementary income for marginal farmers.