Small scale Broiler production: Madhya Pradesh

Main Features

An initiative of Pradan (NGO) to bring together small under cooperative scale Broiler female farmers cooperative. The cooperative provides inputs, extension and marketing support.

• 459 women members from 18 villages - Backyard production units of a minimum of 300-400 Broiler birds reared around a 32 days cycle
• Kesla Cooperative produces 125,000 birds every month. It sold 1,360 tons of live broilers worth Rs.5.84 crores in 2008
• Provides an average income of Rs 9,000 – 15,000 per year to each member

Learnings

•  Proves efficiency of ‘small owner based Broiler units’ at par with the large scale units
• Time, expertise (technical, social), commitment and perseverance of external agency
• Importance of Risk Mitigation (Volatile market, Bird Flu threat)
• Long term investment in governance of SHGs ie strong cooperative
• Anticipates on skill and interest of women; stimulates women’ access to and control over the enterprise
• System such as trainings and production cards combined with performance indicators improves skills and competence.