Small scale Broiler production: Madhya Pradesh
An initiative of Pradan (NGO) to bring together small under cooperative scale Broiler female farmers cooperative. The cooperative provides inputs, extension and marketing support.
- 459 women members from 18 villages - Backyard production units of a minimum of 300-400 Broiler birds reared around a 32 days cycle
- Kesla Cooperative produces 125,000 birds every month. It sold 1,360 tons of live broilers worth Rs.5.84 crores in 2008
- Provides an average income of Rs 9,000 – 15,000 per year to each member
- Proves efficiency of ‘small owner based Broiler units’ at par with the large scale units
- Time, expertise (technical, social), commitment and perseverance of external agency
- Importance of Risk Mitigation (Volatile market, Bird Flu threat)
- Long term investment in governance of SHGs ie strong cooperative
- Anticipates on skill and interest of women; stimulates women’ access to and control over the enterprise
- System such as trainings and production cards combined with performance indicators improves skills and competence.